According to this New York Times article, Hollywood is trying to figure out how to get more guys to buy tickets for chick flicks. Buried in the third-to-last paragraph, however, is an acknowledgment that the studios need to figure out
You Wont Be Seeing Johnny Depp In Any Chick Flicks There is a dark side in me, like in each one of us. I only feel the fun factor when turning to a dark role, like in my most recent film Sweeney Todd. I wouldnt want to be in a
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Poor guy is only getting roles in sappy chick flicks. I can imagine his despair when his friends come up to him all 'Hey Pat man! Can't wait to see your new movie! At least it's not another chick flick, right!? Haha! Wait, it is?'"
The notion of the chick flick thus came into its own. And Hollywood has been fretting about it ever since, trying to recapture that box office magic yet chafing at a label that is increasingly viewed as a marketplace trap.